关键词: 在线报价, 顾客保留价格, 期望收益, 最优策略

Abstract: Name-Your-Own-Price (NYOP), a new sales mode, has emerged in recent years and is different from traditional pricing mode. To solve the problem of optimal pricing strategy of a name-your-own-price retailer when marketing period is limited and the retailers' inventory is limited, the online retailers' maximum expected revenue model was put forward based on optimization method. The relationship between the optimal threshold price and limited inventory and the selling time were obtained by numerical analysis of the model. The conclusion shows that the retailer should set the optimal threshold price based on sales period and inventory.

Key words: Name- Your-Own-Price (NYOP), customers' reservation price, expected revenue, optimal policy