计算机应用 ›› 2011, Vol. 31 ›› Issue (09): 2421-2425.DOI: 10.3724/SP.J.1087.2011.02421

• 数据库技术 • 上一篇    下一篇

云模式用户行为关联聚类的协同过滤推荐算法

王雪蓉,万年红   

  1. 浙江东方职业技术学院 工程技术系,浙江 温州325011
  • 收稿日期:2011-03-17 修回日期:2011-05-21 发布日期:2011-09-01 出版日期:2011-09-01
  • 通讯作者: 王雪蓉
  • 作者简介:王雪蓉(1981-),女,浙江平阳人,讲师,硕士,主要研究方向:网络与网站管理、软件工程、图形图像处理;
    万年红(1977-),男,江西新建人,讲师,硕士,主要研究方向:网络信息管理系统集成、软件工程。

Cloud pattern collaborative filtering recommender algorithm using user behavior correlation clustering

WANG Xue-rong,WAN Nian-hong   

  1. Department of Engineering Technology, Zhejiang Dongfang Vocational and Technical College, Wenzhou Zhejiang 325011,China
  • Received:2011-03-17 Revised:2011-05-21 Online:2011-09-01 Published:2011-09-01
  • Contact: WANG Xue-rong

摘要: 传统的协同过滤推荐算法基于互联网模式单纯从某个角度研究电子商务推荐问题,推荐质量明显不高。为改善推荐效果,提高推荐系统的伸缩性和实用价值,基于研究云模式的用户行为相似性度量公式、用户行为等级函数、关联规则函数,定义关联聚类方法,改进相应算法,提出一种云模式用户行为关联聚类的协同过滤推荐算法。最后使用MovieLens和阿里巴巴的云测试数据进行局部实验与全局实验,并对各种算法的实验结果进行对比分析。实验结果表明,该算法推荐效果明显优于传统算法,具有较强的伸缩性和较高的实用价值。

关键词: 云模式, 用户行为, 相似性度量, 关联规则, 聚类, 协同过滤推荐

Abstract: The traditional collaborative filtering recommender algorithms based on Internet pattern research merely E-commerce recommender problem from one angle, and their recommender quality is evidently not high. To improve recommender efficiency, and to achieve scalability and utility of recommendation systems, with studying user behavior similarity measure formula, grade function and correlation rule function based on cloud pattern, a correlation clustering method was put forward. To improve the corresponding algorithms, a cloud pattern collaborative filtering recommender algorithm based on user behavior correlation clustering was proposed. Finally, the improved algorithms were validated by local and global experiments using MovieLens and Alibaba cloud testing data. The experimental results show that the recommender efficiency of the proposed algorithm is obviously higher than those of traditional algorithms, and it has stronger scalability and higher utility.

Key words: cloud pattern, user behavior, similarity measure, correlation rule, clustering, collaborative filtering recommender

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