关键词: 快速时尚品, 预售策略, 物流分销网络, 双层规划, 交互式模糊算法

Abstract: To solve the location-allocation problem of logistics network with respect to fast fashion products under a pre-sale strategy, a bi-level programming model capturing the behaviors of online retailers and customers was proposed to minimize a total cost arising in the service of the logistics network. Common interests of the online retailer and the customer were considered synthetically. According to the characteristics of proposed model, an interactive fuzzy algorithm was adopted to determine locations, allocations, service plans of warehouse and third-party logistics enterprises. A case study was conducted to validate the feasibility of the proposed model and algorithm. The results reveal that the central warehouse should be located in a place close to areas of dense demand and the online retailers should provide a small amount of third-party logistics enterprices for customer selection.

Key words: fast fahion product, pre-sale strategy, logistics distribution network, bi-level programming, interactive fuzzy algorithm