Traditional data augmentation techniques, such as synonym substitution, random insertion, and random deletion, may change the original semantics of text and even result in the loss of critical information. Moreover, data in text classification tasks typically have both textual and label parts. However, traditional data augmentation methods only focus on the textual part. To address these issues, a Label Confusion incorporated Data Augmentation (LCDA) technique was proposed for providing a comprehensive enhancement of data from both textual and label aspects. In terms of text, by enhancing the text through random insertion and replacement of punctuation marks and completing end-of-sentence punctuation marks, textual diversity was increased with all textual information and sequence preserved. In terms of labels, simulated label distribution was generated using a label confusion approach, and used to replace the traditional one-hot label distribution, so as to better reflect the relationships among instances and labels as well as between labels. In experiments conducted on few-shot datasets constructed from THUCNews (TsingHua University Chinese News) and Toutiao Chinese news datasets, the proposed technique was combined with TextCNN, TextRNN, BERT (Bidirectional Encoder Representations from Transformers), and RoBERTa-CNN (Robustly optimized BERT approach Convolutional Neural Network) text classification models. The experimental results indicate that compared to those before enhancement, all models demonstrate significant performance improvements. Specifically, on 50-THU, a dataset constructed on THUCNews dataset, the accuracies of four models combing LCDA technique are improved by 1.19, 6.87, 3.21, and 2.89 percentage points, respectively, compared to those before enhancement, and by 0.78, 7.62, 1.75, and 1.28 percentage points, respectively, compared to those of the four models combining softEDA (Easy Data Augmentation with soft labels) method. By both textual and label processing results, model accuracy is enhanced by LCDA technique significantly, particularly in application scenarios characterized by limited data availability.