Journal of Computer Applications ›› 2005, Vol. 25 ›› Issue (06): 1455-1457.DOI: 10.3724/SP.J.1087.2005.01455
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HE Min,ZHANG Hong-wei,ZHANG Bo
Online:
Published:
何敏,张洪伟,张波
Abstract: The paper discussed a model of customer classification based on Fuzzy ISODATA in CRM system. This model was put into practice by adopting the featuring parameters of RFM (Recency, Frequency, Monetary) and using the method of maximal matrix element to ascertain the number of classification. The system was realized with ASP and Microsoft SQL server, has been successfully implemented in a large Dairy corporation and provides the scientific basis to treat customers differently.
Key words: fuzzy ISODATA, the method of maximal matrix element, CRM, customer classification, RFM
摘要: 探讨了在CRM系统中,基于模糊ISODATA的客户分类模型。该模型选取RFM(近度,Recency;频度,Frequency;值度,Monetary)作为客户分类的特征指标,采用模糊聚类最大矩阵元法确定分类数。系统用ASP和MicrosoftSQLServer实现,在某乳业集团成功应用,为企业差异化对待客户提供了科学依据。
关键词:  , 模糊ISODATA, 最大矩阵元法, CRM, 客户分类, RFM
CLC Number:
TP399
HE Min,ZHANG Hong-wei,ZHANG Bo. Fuzzy ISODATA and application in CRM[J]. Journal of Computer Applications, 2005, 25(06): 1455-1457.
何敏,张洪伟,张波. 模糊ISODATA及在CRM中的应用[J]. 计算机应用, 2005, 25(06): 1455-1457.
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URL: http://www.joca.cn/EN/10.3724/SP.J.1087.2005.01455
http://www.joca.cn/EN/Y2005/V25/I06/1455