计算机应用 ›› 2005, Vol. 25 ›› Issue (06): 1455-1457.DOI: 10.3724/SP.J.1087.2005.01455

• 典型应用 • 上一篇    下一篇

模糊ISODATA及在CRM中的应用

何敏,张洪伟,张波   

  1. 四川大学计算机学院
  • 发布日期:2011-04-06 出版日期:2005-06-01

Fuzzy ISODATA and application in CRM

HE Min,ZHANG Hong-wei,ZHANG Bo   

  1. Department of Computer Science, Sichuan University, Chengdu Sichuan 610064, China
  • Online:2011-04-06 Published:2005-06-01

摘要: 探讨了在CRM系统中,基于模糊ISODATA的客户分类模型。该模型选取RFM(近度,Recency;频度,Frequency;值度,Monetary)作为客户分类的特征指标,采用模糊聚类最大矩阵元法确定分类数。系统用ASP和MicrosoftSQLServer实现,在某乳业集团成功应用,为企业差异化对待客户提供了科学依据。

关键词:  , 模糊ISODATA, 最大矩阵元法, CRM, 客户分类, RFM

Abstract: The paper discussed a model of customer classification based on Fuzzy ISODATA in CRM system. This model was put into practice by adopting the featuring parameters of RFM (Recency, Frequency, Monetary) and using the method of maximal matrix element to ascertain the number of classification. The system was realized with ASP and Microsoft SQL server, has been successfully implemented in a large Dairy corporation and provides the scientific basis to treat customers differently.

Key words: fuzzy ISODATA, the method of maximal matrix element, CRM, customer classification, RFM

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