关键词: 评分系统, 断点回归设计, 参与率, 截断正态选择模型

Abstract: Aiming at the problem that the original on-line scoring system of Chinese films does not consider the information about the viewer who did not participate in the online survey, an improved scoring system based on evaluation participation rate was proposed. Firstly, an evaluation criterion of scoring system was established at the core of divergence and divergent effect based on the method of Regression Discontinuity Design (RDD). Secondly, distinguished from the weighted average method, an improvement method using the participation rate was put forward. Lastly, empirical study was conducted on the films released from 2014 to 2016 in China. The results show that the improved score's change rate of divergent effects after normalization of deviation is less than or approximate to 0, while the change rate of weighted average score is nearly 40%. Therefore, it is reasonable and feasible to analyze the differences between different scoring systems by using the divergent point and divergent effects; the improved score is closer to the real reputation influence of the film with less divergent effect after normalization, and can more intuitively reflect the sorting position of a film.

Key words: scoring system, Regression Discontinuity Design (RDD), participation rate, truncated normal selection model