关键词: 动态聚类, 客户关系管理, 客户细分, 证券业, 个性化营销

Abstract: This paper proposed a multidimensional customer segmentation model applied in securities industry, and carried out an empirical research in real customer data from a domestic famous security company by the clustering analysis of data mining. Finally, some marketing strategies were put forward in correspondence with different customers of different traits and preferences.

Key words: dynamic clustering, Customer Relationship Management (CRM), customer segmentation, securities industry, personalization marketing