• 人工智能 •

### 基于三支决策理论的客户细分方法

1. 1. 里贾纳大学 计算机系,里贾纳 萨斯喀彻温 S4S0A2,加拿大
2. 山东理工大学 商学院,山东 淄博 255000;
• 收稿日期:2013-06-09 修回日期:2013-08-18 出版日期:2014-01-01 发布日期:2014-02-14
• 通讯作者: 黄顺亮
• 作者简介:黄顺亮(1977-),男,山东郯城人,副教授,博士,主要研究方向:数据挖掘、决策分析、粗糙集、三支决策;王琦(1972-), 女, 山东淄博人,副教授,主要研究方向:市场营销、企业公共关系。
• 基金资助:

教育部人文社会科学青年基金资助项目;山东省优秀中青年科学家科研奖励计划项目;山东省高等学校科技计划项目;山东省高等学校人文社会科学研究计划项目

### Method for customer segmentation based on three-way decisions theory

HUANG Shunliang1,2,WANG Qi1

1. 1. Business School, Shandong University of Technology, Zibo Shandong 255000, China;
2. Department of Computer Science, University of Regina, Regina Saskatchewan S4S0A2, Canada
• Received:2013-06-09 Revised:2013-08-18 Online:2014-01-01 Published:2014-02-14
• Contact: HUANG Shunliang
• Supported by:

;Colleges and universities in shandong province science and technology plan projects

Abstract: To solve the uncertainty of customer segmentation, a new method based on three-way decisions theory was proposed. The method considered the risk cost and the profit of customer segmentation comprehensively. The problem of customer segmentation was modeled based on three-way decisions theory that included computing threshold and the procedure of application. Finally, an example was given to illustrate the procedure of application and the superiority of the new method. Three-way decision method was not only used in a procedure of two-way decision, but also used independently as a decision method. In accordance with decision results of three-way decision, there were three results that can provide three different strategies for three decision domains. The introduction of three-way decision theory provides a new view for customer segmentation, which can minimize risk cost.