计算机应用 ›› 2014, Vol. 34 ›› Issue (1): 244-248.DOI: 10.11772/j.issn.1001-9081.2014.01.0244

• 人工智能 • 上一篇    下一篇

基于三支决策理论的客户细分方法

黄顺亮1,2,王琦2   

  1. 1. 里贾纳大学 计算机系,里贾纳 萨斯喀彻温 S4S0A2,加拿大
    2. 山东理工大学 商学院,山东 淄博 255000;
  • 收稿日期:2013-06-09 修回日期:2013-08-18 出版日期:2014-01-01 发布日期:2014-02-14
  • 通讯作者: 黄顺亮
  • 作者简介:黄顺亮(1977-),男,山东郯城人,副教授,博士,主要研究方向:数据挖掘、决策分析、粗糙集、三支决策;王琦(1972-), 女, 山东淄博人,副教授,主要研究方向:市场营销、企业公共关系。
  • 基金资助:

    教育部人文社会科学青年基金资助项目;山东省优秀中青年科学家科研奖励计划项目;山东省高等学校科技计划项目;山东省高等学校人文社会科学研究计划项目

Method for customer segmentation based on three-way decisions theory

HUANG Shunliang1,2,WANG Qi1   

  1. 1. Business School, Shandong University of Technology, Zibo Shandong 255000, China;
    2. Department of Computer Science, University of Regina, Regina Saskatchewan S4S0A2, Canada
  • Received:2013-06-09 Revised:2013-08-18 Online:2014-01-01 Published:2014-02-14
  • Contact: HUANG Shunliang
  • Supported by:

    ;Colleges and universities in shandong province science and technology plan projects

摘要: 针对客户细分问题中存在的不确定性,提出了一种基于三支决策理论的细分方法。该方法综合考虑了客户细分的风险代价和收益,基于三支决策理论,建立了客户细分模型,给出了计算三支决策阈值的方法,同时还给出了应用实施的步骤。最后,通过实例分析说明了客户细分方法的应用过程和优势所在。三支决策不是仅仅作为二支决策的过程,而是在最终结果中保留三支结果,以采取三种不同的策略,这赋予了三支决策三个域以新的解释。三支决策理论的引入,为客户细分提供了新的思路和方法,可以最小化决策风险代价。

关键词: 客户细分, 三支决策, 二支决策, 评价指标, 决策分析

Abstract: To solve the uncertainty of customer segmentation, a new method based on three-way decisions theory was proposed. The method considered the risk cost and the profit of customer segmentation comprehensively. The problem of customer segmentation was modeled based on three-way decisions theory that included computing threshold and the procedure of application. Finally, an example was given to illustrate the procedure of application and the superiority of the new method. Three-way decision method was not only used in a procedure of two-way decision, but also used independently as a decision method. In accordance with decision results of three-way decision, there were three results that can provide three different strategies for three decision domains. The introduction of three-way decision theory provides a new view for customer segmentation, which can minimize risk cost.

Key words: customer segmentation, three-way decision, two-way decision, evaluation index, decision analysis

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