关键词: 社交网络, 信息传播, 复杂网络, 传染病模型, 用户影响力

Abstract:

The traditional information propagation model is more suitable for homogeneous network, and cannot be effectively applied to the non-homogeneous scale-free Social Network (SN). To solve this problem, an information propagation model based on local information was proposed. Topological characteristic difference between users and different effect on information propagation of user influence were considered in the model, and the probability of infection was calculated according to the neighbor nodes' infection and authority. Thus it could simulate the information propagation on real social network. By taking simulation experiments on Sina microblog networks, it shows that the proposed model can reflect the propagation scope and rapidity better than the traditional Susceptible-Infective-Recovered (SIR) model. By adjusting the parameters of the proposed model, it can verify the impact of control measures to the propagation results.

Key words: Social Network (SN), information propagation, complex network, epidemic model, user influence