关键词: 网站评价, 评价指标体系, 最优组合赋权, 方差, 分配系数, 熵权, 层次分析法

Abstract: In view of the essential characteristics of free openness, diffused access and distributed share from Internet information resources, a scientific evaluation of websites that are important information nodes in network space is helpful not only to improve their construction quality but also to obtain better development of network resources. Based on the minimum variance principle, a new optimal combined weight process was proposed to determine the combined weight which combined the objective weight based on entropy weight fuzzy synthetic evaluation and the subjective weight based on analytic hierarchy process. The objective weight or the subjective weight, which was only determined by a single weighting model, was amended. The scores of every index were calculated by the methods of expert investigation and statistical analysis. The combined weighting model can get a more scientific and reasonable result of decision-making for websites evaluation. In the end, the website of the Department of Mathematics at Nanjing University was taken as an example to illustrate the proposed model. Some direct suggestions were put forward to optimize website reconstruction in future.

Key words: website evaluation, evaluation indicator system, optimal combined weight process, variance, distribution coefficient, entropy weight, Analytic Hierarchy Process (AHP)