关键词: 推荐系统, 混合推荐, 推荐潜力, 个性化, 趋势预测

Abstract: In recommendation system, it is difficult to predict the behavior of users on items and give the accurate recommendation. In order to improve the accuracy of recommendation system, the recommendation potential was introduced and a novel personalized hybrid recommendation model fused with recommendation potential was proposed. Firstly, the trend momentum was calculated according to the visits of items in recent short time and long time; then, the current recommendation potential was calculated utilizing trend momentum; finally, the hybrid recommendation model was achieved according to the fusion of recommendation potential and personalized recommendation model. The experimental results show that the personalized trend prediction fused with recommendation potential can improve the accuracy of recommendation system in a large scale.

Key words: recommendation system, hybrid recommendation, recommendation potential, personalization, trend prediction